Marketing Services

Get in touch today to learn how we can help your company reach the HR and leadership community.

Services

Podcasts

  • Script development – Creation of intro, bio, questions.
  • Edited podcasts. Podcasts come with intro and extro music/voiceovers. Ave of 8-15 mins per episode.
  • Edited transcription of 1000-4000 words each (dependent on length of podcast).
    Summary post with embedded podcast / linked button, meta description, image, linked terms.
  • Unique messages shared on Twitter, Facebook or LinkedIn
  • Editorial account management including post-intro outreach, appointment setting.
  • Episodes hosted on BuzzSprout for 90 days then up to $30 p/m to keep hosting (files can also be downloaded and stored elsewhere)
  • Integration with, and distribution through, iTunes and Google Play to help reach large new audiences
  • Branded Podcasts including your own music and voiceovers
  • Experienced podcast host
  • Editorial Calendar
    Episodes can be broken down into themes and turned into series (e.g. 3 episodes per series – each episode published weekly or bi-weekly for constant drip of fresh and engaging content with SEO friendly descriptions) on BuzzSprout with unique RSS feeds.

Written Content

  • Relevant content can be posted on Employee Benefits News 
  • Content creation (articles/case studies) with your direction and sub-edits
  • Sourcing, contacting and converting partnerships to develop onsite and offsite content to increase your site traffic and social engagement
  • Creation and management of editorial calendar and associated processes/tools including editorial style guides
  • Strategic recommendations and direction of development of blog content for your site
  • Exploration and coordination/development of new or under-used content formats with partners such as interviews, podcasts, Blab video interviews, radio interviews, YouTube interviews
  • Sourcing, converting and onboarding new guest bloggers through mining lists, social media and meetings at events
  • Research and recommendations around brand and audience positioning
  • Strategy, tools and implementation of partner content exchanges and production, e.g. written content, video interviews and Twitter chats live at trade shows
  • Press release creation and distribution
  • Testimonial Development – ongoing sourcing and management of relevant client testimonials and quotes

Social Media

  • Creation and management of social editorial calendar and associated processes/tools to make the best use of your new blog content and increased social reach
  • Ongoing outreach campaigns to attract new influencers and other partners with significant access to lists of HR-related contacts
  • Outreach including emails, Twitter messages, and LinkedIn in-mails
  • Develop new ways to engage and interact through social, including utilizing new contra partners to offer infographics, video interviews, blog posts, podcasts and surveys
  • Promotion and brand engagement via Employee Benefits News social media accounts
  • New activities can include: written content, video, webcasts, podcasts, infographics, Twitter chats, LinkedIn outreach, Logo exchanges, email promotions, events, surveys, and white papers

Advertising and Sponsorships

  • Box advertisements on Employee Benefits News website for your brand and partners
  • Banner advertisements in Employee Benefits News email newsletters to a minimum of 20,000 HR, Talent, and related professionals

Email

  • Sponsored survey on Employee Benefits News and in email newsletter
  • Discounted event sponsorship opportunities with Employee Benefits News media partners

Website

  • Review of your brand’s existing website and recommendations to help optimize user experience, time on site, bounce rate, and lead generation
  • SEO and PPC campaigns

Lead Generation & Data

  • Event exhibitor pre-show targeting strategy, list building, and confirmed meetings
  • Identify and provide qualified potential influencer partners with multiple field information including frequency of content or social media activity related to topics of interest
  • Find paid and free speaker opportunities including attendee demographical info, entrance criteria, and deadlines for submission
  • We can connect you with independent writers/bloggers qualified by the frequency they produce content related to your brand

Results include:

  • New and engaging content
  • Increased onsite and offsite traffic
  • New audiences
  • New event partners
  • New qualified B2B prospect lists
  • New tools and processes to reach decision makers and convert leads
  • Increased following and engagement on Twitter and LinkedIn
  • Increased leads before, during, and after events
  • New proprietary content
  • Confirmed and active Influencer/Corporate/Media partners
  • Identification, strategy, and implementation of new partner marketing initiatives